Why Social Media Management is Important for Business Marketing

September 13, 2019 | 3 minutes to read

If you’re using social media, it might be simply to connect with your friends and family. On a personal level, social media is a place to share awesome photos and videos of your latest DIY home project, a recent vacation, photos from the weekend, and more. However, when it comes to using social media for your business, it’s an opportunity to strengthen the customer connection. Are you using this opportunity? Social media is all about creating and building relationships, and social media management is your business’s way to achieve that. If you’re in a position where you’re unsure if social media management is for you, then read on to learn why social media management is important for business marketing.

What Your Business is Missing Without Social Media

More consumers today are reaching for their phones and spending time online. More specifically, they’re spending time on social media, and it’s an enormous opportunity for brands to reach them. A consumer can gain interest in a brand they didn’t even know of just from seeing a post. For example, someone looking for a bar in Santa Rosa for happy hour can search by a hashtag. People want to find you on social media, but if you’re not there, you’ve missed them. Nowadays, if people have an inquiry, they can reach out in a Direct Message or comment on a post.

Not only is social media another way to provide customer service, but it’s a chance to showcase your business’s portfolio. With a post, you can express the human side of your brand with who you are, what you do, and what you represent. People want to see more than your website; they want to see the culture of your business, what you’re doing outside the office in your community, and who your team is. That’s building trust (and the relationship we talked about earlier). So ask yourself – why wouldn’t I want to show off my authority and credibility to my customers?

Don’t Have the Time?

You may be starting to understand the value of social media and want your business to be active on social media, but you don’t have the time. We get it. Being a business owner, you have many responsibilities and adding something that you’re not familiar with may not be at the top of your to-do list. Figuring out each platform or what to post can seem overwhelming and intimidating, thus putting social media on the back burner. That’s where a Social Media Coordinator comes in and your stress leaves.

The Role of a Social Media Coordinator

Now that you want your business on social media, what’s the next step? Well, your target audience is on social media and if you want to reach them, you need to meet them there. The good news is we can help! With the knowledge and expertise of our Social Media Coordinator, we can remove your stress. A social media coordinator is there to research into your brand and develop posts around your brand identity. Engaging with your target market, audience, and other brands that are similar or related to your brand is important but can be time consuming when you have other responsibilities. But your designated Social Media Coordinator does that for you and provides detailed reports on your campaign. Social media management is more than just posting every once in a while. It’s about developing posts strategically to reach your target audience and putting energy into the right platform for your industry.

Your Employees Can Help by Being Brand Ambassadors

You and your staff are most likely your brand’s biggest fans! So, if your business is serious about being social, your team needs to be too. This means each person in the company should be active on your company’s social media platforms. For example, if you have a LinkedIn profile, each employee should add the company he or she works for and like, comment, and share company updates and posts. If you want your audience to do the same, it starts with each of you. You and your team are the brand ambassadors for your business!

Get Social and Let’s Get Started!

Our WSI team is located in Santa Rosa, California, and with the help and knowledge of our Social Media Coordinator, we can help develop the right social media strategy for your business. Let us help you get started and give us a call today at (707) 843-3714 or fill out this form and we’ll be in touch!


This blog is part of WSI’s Smart Marketing Guide to Social Media. [Click here] to view the complete guide.

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