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How Website Design Can Strengthen an SEO Campaign

There are a great many factors when it comes to ranking on Google through an SEO campaign and selecting a company in Sonoma County familiar with those factors who does SEO and website design can seem overwhelming. Many people still operate under the misconception that good SEO can counteract a poor website and vice versa, however this is untrue. The two work in tandem and here are several examples of how website design can strengthen your SEO campaign:

Improving the User Experience

Optimizing your website for factors like bounce rate, click-through rate, and how long visitors stay on your site helps determine the overall effectiveness of your site. This includes website responsiveness which resizes the content on your page to adjust to different window sizes including desktop, tablet, and mobile websites. When your website is designed with user-flow and conversion in mind, it’s a win-win! Your desired users have an easier time getting to, and navigating, your site and Google’s RankBrain machine learning algorithm gains a better understanding of what your site provides. RankBrain helps Google determine the relevance of your site to what users are searching for. Behind content and linking, RankBrain is the third most important factor when it comes your Google SERP ranking.

Attract the Right Kind of Traffic

The more optimized your website is, the easier it is for Google to interpret what your site offers and the more relevant it will be to users who are actually searching for you. A well-designed website is more likely to provide visitors with the information, goods, or services they are looking for which, in turn, provides you with more desired actions from those visitors. Additionally, Google will be able to deliver your website in searches that are more likely to lead to conversions for you!

Get More From Your Marketing Budget

Having your website designed with SEO in mind from the beginning will both save you money by helping you avoid unnecessary optimizations and, by being more relevant to visitors, help generate additional revenue. SEO website designs net long-term returns to help you sustain business and generate additional leads through providing valuable content in an optimized manner.

If you’re looking for a digital marketing agency in Sonoma County who can help you with SEO and website design, look no further! Our WSI team is ready to help you conquer the world of digital marketing. Providing both SEO and website design services, we are able to ensure that your website is optimized for the keywords you are targeting. Call us today at (707) 843-3714 for a complimentary 30-minute consultation to find out more about how website optimization can strengthen your SEO campaign. Or, if you’re more of an email person, fill out this form and we’ll be in touch!


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