The Smart Guide to Social Media

November 02, 2020 | 6 minutes to read
guide to social media marketing

Conquering the world of digital marketing is a multi-step process in which you develop your brand identity and voice. A key part that is knowing how to build your brand following online through social media. Read on to learn more about why you’re missing out if social media isn’t an integral part of your marketing campaign.

How to Implement the Top 5 Social Media Networks into Your Business

Nowadays, the top five social media networks for social media marketing are LinkedIn, Facebook, Instagram, YouTube and Twitter. These popular social media networks can be approached in a myriad of ways, depending on whether you are targeting B2B (Business to Business) clients or B2C (Business to Consumer) clients. Businesses across the globe are taking advantage of these platforms to expand their reach, generate new leads, develop brand following, and take their business to the next level.

The Top 5 Social Media Networks 

LinkedIn is the ultimate social media marketing tool for B2B marketers and job seekers alike. It boasts a more professional tone and style compared to other leading social media platforms.

Facebook adopts a much more personal, conversational style and tone. It provides an area for consumers and businesses to interact directly and generate more product exposure and conversions.

Instagram is similar to Facebook in that it is personal in its style and tone and appeals strongly to both B2B and B2C businesses. Businesses are able to generate more brand and product exposure through users sharing eye-catching videos and images.

YouTube is also popular amongst B2B and B2C businesses. Both types of businesses can build a following on YouTube by creating content that is relevant, informative, and useful.

Twitter facilitates more direct interactions between customers and brands than any other platform. This platform pushes fast, casual conversation, and encourages businesses to adopt an ‘always-on’ approach.

Getting the Right Tone of Voice for Your Social Media

While it is essential to utilize the right social media platforms depending on your company’s target market, what is even more important is ensuring that you are using the right tone of voice when posting content and interacting with your followers.

Since LinkedIn is one of the more professional social media networks out there, it is recommended you’re your tone is always clear, concise, informative, and straight-to-the-point.

You will obviously still want to solidify your brand as a trusted, respected authority. However, you will need to do this all the while adopting a friendly, conversational, and community-based tone of voice.

Instagram is a vibrant, upbeat social media network, so your tone needs to be just as outgoing and engaging. Think confident, charming, playful, and adventurous.

When engaging on YouTube, you will need to be natural and authentic in your approach. A positive, motivating, helpful tone of voice is a must.

The most important aspect of Twitter is being as responsive as possible. Pair that with a tone of voice that is witty, personable, and informative and you will be well on your way to seeing results.

What Is the Difference Between Social Media Marketing and Social Media Management?

While the strategies employed in executing both social media marketing and social media management are very similar, the difference between the two is that social media marketing is geared towards generating leads and increasing sales, whereas social media management is more focused on encouraging brand awareness and maintaining customer relationships.

Social media ads refer to a type of digital marketing that focuses on the utilization of display ads on social media platforms created with the aim of generating leads and sales. Most social media platforms make it possible for businesses to work according to the budget of their choice. This allows businesses to make the most of every cent spent by allowing them to target their ideal demographic based on a variety of different criteria.

Businesses will be pleased to discover that the vast majority of social media platforms have a sort of advertising system available, which can be customized and leveraged to reach specific goals depending on the target market.

There will be pros and cons to social media marketing depending on which social media platform you use and who you are marketing to.

As mentioned, social media management extends a special focusa-marketing-and-management/#pcsmm on generating brand awareness as well as the cultivation and maintenance of customer relationships. It is much less sales-driven than social media marketing.

Obviously, the number one priority of social media management is to increase engagement amongst followers. The question is, how do you actually go about increasing engagement on social media in the first place? There are many approaches to try, but it is important to remember that what works for one brand may not work for another.

Your business is about so much more than the products or services it sells. It is about the team that works hard behind the scenes to ensure a positive consumer experience, and about the consumer experience itself. As a result, it is important to utilize social media for brand experience by:


Why Social Media Management Is Important for Business Marketing

Social media management enables a business to make the most of its ability to interact directly with its consumer or client base. Not only does it allow you to build loyalty and keep in touch with those who follow your business, but it also allows you to gain a deeper insight into what your consumer base is looking for, and how you can make improvements in order to ensure that your business offers exactly that.

Encouraging your employees to become influencers is a great way in which to give your social media management tactics a boost. If you want your employees to be your company’s biggest fans, give them a reason to be! This will lead to them being more active on your company’s social media platforms, attracting new customers – and perhaps even new talent!

A social media coordinator is responsible for creating posts around your brand identity and engaging with your target market, audience, and other brands that are similar or related to your brand. A social media coordinator will also provide you with detailed reports regarding the success of your social media management campaigns.

Text vs. Images vs. Video – Which Drives More Engagement?

We all know that content marketing is the secret to driving engagement – but the question is, what type of content drives the most engagement? Text, image or video? The truth is, it depends mainly on which social media platform you are posting on.

WSI Smart Marketing is a full service digital marketing agency located in Santa Rosa. We proudly serve clients in Sonoma & Marin Counties, the greater Northern California area, and the United States. Our staff of experienced digital marketers helps businesses grow in online presence so that business owners can reach their goals! To learn more about our services call us at (707) 843-3714 or fill out this form.


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