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How to Utilize Email Marketing for Your Business

In an ever-evolving age of digital marketing, it can be daunting to try and keep up with all the tasks you should be focused on when trying to grow your business. Social media is one of the newest areas that nearly every business is trying to build upon. However, don’t forget about how valuable utilizing email marketing can be.

Sending emails is an easy way to relay information to your customers and clients. Additionally, email enables you to quickly provide a wide variety of content in an easy-to-digest way. As a digital marketing agency who specializes in email marketing services, we’ve put together some quick tips to help you maximize your email marketing.

Have a Purpose

Utilizing email marketing is one of the easiest ways to reach your customers in real-time.  However, you shouldn’t be sending countless emails with useless information. Customers won’t read your emails and they may unsubscribe from your list. With anything you do in your business, you’ll want to have a purpose and strategy in place as there’s no purpose to sending emails for the sake of sending them.

Before you begin, try to understand what you’re trying to gain from your emails. Are you trying to give industry updates? Promote a new service or solution? Have your consumers read a new blog you’ve written? These are all great questions to ask yourself and understand before creating your emails.

You’ll also want to figure out how many emails to send. Are you going to be sending an email every month to show new updates and worthy information? Sending too many emails can be a detriment, but not sending enough emails may hurt as well.

With anything you do, consistency is key. Once you have a plan for what information you’d like to relay to your customers, find a way to be consistent. Send your emails out around the same time every month. Have content your customers look forward to seeing. If you write a blog each month, or have a video update, don’t skip it. Consistency is the best way to get your customers looking forward to those email updates.

Keep it Simple

Many people use their smartphones more and more for every day tasks such as banking, shopping, and reading emails. As consumers, we enjoy having easily digestible content. With a quick click we’re able to add things into our shopping cart or go to a website to read a blog. If it’s tedious having to find the information we need, we’ll give up and look for the information elsewhere.

How do you remedy this? Keep it simple. Customers signing up for your emails want to have the information you’re willing to share. That’s why they signed up in the first place.

However, if your content isn’t quick and easy to go through, they may lose interest fast. Here are a few ways to keep your emails simple and short:

  • Create Engaging Content: Use pictures and videos to grab your customer’s attention. Videos are great to relay information in a quick, easy way.
  • Use Links: If you have more information to share but want to keep your email short, adding links is the solution. People will click through to your website to see the information. The great news is this helps your SEO as well. Driving traffic back to your website is key and links are the way to go.
  • Restrict your length: The best way to keep your content easily digestible is having a clear idea of how long you want your email to be. Don’t write a ten-page email because you’ll lose customer engagement. When writing your content, remember that the more concise the better. However, you still want to find ways to be impactful with your information.


Create Your Content

You’re ready to create meaningful emails and send them to your customers, but how do you know what will look best in the email? Start creating your content and playing around with new ideas. Testing out different content ideas gives you a better idea of what your customers want to see.

Test different designs and templates. Switch up your subject line to create a catchy phrase that’s guaranteed to have customers wanting more. Do you always have a blog on top? Maybe it’s time to switch it out for a video that discusses your business’s updates.

The best part of sending emails is that you are able to tailor the design to best fit your customer. You can create targeted and personalized content through A/B testing.

Hire a Digital Marketing Agency

So, you want to send emails but you don’t have the time? Email marketing can be time consuming and as a business owner or marketing director, you already wear many hats. That’s where hiring a digital marketing agency can help.

Email marketing services provided near you can make the daunting task of sending emails so much easier.  Hiring a digital marketing company that provides email marketing services ensures that you’re getting a detailed report of how well your emails are doing. They also take on the role of testing different content formats to find what works best for your customers. As a business owner or marketing director, it takes one more task off your hands and your customers are still getting the information you want them to see.

Do you still have questions or you’re not sure where to start? Our team of highly experienced digital marketers can help. WSI Smart Marketing is proud to offer email marketing services to companies wanting a well-rounded digital marketing campaign. To discuss all your email marketing needs, please call us at (707) 843-3714.


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