Embrace Digital. Stay Human.
phone707-843-3714
DIGITAL MARKETING, SEO

Ways to Rank for “Near Me” Local Search Terms

February 22, 2021 | 2 minutes to read
Marketing Agency Santa Rosa

“Near Me” searches are location-based search queries. In 2019, Google reported a 900 percent increase in usage of “Near Me” searches in the last two years. A person uses a “Near Me” local search term when they are ready and able to purchase. Search engines use a user’s current location when conducting searches to deliver results nearest to them.

When you rank for near me local search terms, your site’s visibility improves. No one knows the exact algorithm. However, studies identify some factors that can influence near me search results.

Here are some tips to rank for near me local search terms from our team in Santa Rosa.

 Update Your Google Local Business Page Listing 

A Google business listing will give your target audience a piece of additional information about your business. You will be required to provide information about your business including its name, state, city, address, business phone number, and zip code. Make sure your listing includes current and up-to-date information.

Make sure the URL does not get redirected. Use custom profile photos instead of stock images. Provide your local phone number instead of a toll-free number to help Google identify your business’s exact location. Verify your business with Google and make sure your profile has at least five reviews.

Optimize Your Site for Mobile

The number of mobile internet users is increasing steadily. If your site is not optimized for mobile, you are missing out on business opportunities.

A study reported that around 88 percent of consumers who do a local search on their smartphones visit or call a store within 24 hours. Some benefits of a mobile-optimized website include improved user experience and improved SEO performance.

Follow these tips to optimize your site for mobile.

➢ Use a responsive WordPress theme.

➢ Come up with a plan to improve your page load speed.

➢ Redesign pop-ups for mobile devices.

➢ Choose a reputable and reliable web hosting provider.

➢ Enable Accelerated Mobile Pages.

Get Customer Reviews

Customer reviews build credibility and trust. Many customers trust reviews as much as, if not more than, recommendations by friends. Use in-store placards to encourage reviews. Use messages to remind your customers to leave a review. Thoughtfully respond to reviews as users will notice if every review has the same response. Move swiftly to address negative reviews and take the conversation offline.

Want to improve your SEO in Santa Rosa but do not know where to start? Let us help. We are a top-rated marketing agency in Santa RosaWe keep on top of SEO updates and follow industry developments closely. Our team will help you set SEO goals and come up with a plan to achieve them. To discuss your project with a digital marketing pro, call (707) 843-3714.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.VIEW ALL BLOG POSTS

    WSI Brand Unique

    January 20, 2023 | 2 minutes to read

    Whether you are looking to build a new digital marketing strategy or reinvigorate an existing one, look to the team …

    READ MORE
    woman holding her phone smiling while sitting at a computerSEO

    How Important is SEO Now for Local Service Companies?

    December 13, 2022 | 2 minutes to read

    Local service companies have to compete with bigger brands that may have more money to spend on advertising. This is …

    READ MORE
    Black table top showing a top-down view of a laptop's keywordSEO

    Top 4 Benefits of Internet Marketing

    October 24, 2022 | 3 minutes to read

    The internet undeniably is one of the greatest innovations of the modern era. Opening new doors for science, technology, careers, …

    READ MORE

    © 2020 WSI Smart Marketing | All Rights Reserved | Privacy Policy | Cookie Policy | ADA