Are You Happy with Your Google Rankings? Search Engine Optimization Can Help.
When you want to find a local service like carpet cleaning or plumbing, where do you go? If you are like most people, you go to Google. And do you ever hit the little number 6 at the bottom to see which companies are on the sixth page? Probably not. And neither do your customers. Maybe they look at the second and third pages. Maybe. So are you happy with your Google rankings?
Two things that affect your search engine optimization (SEO) and therefore your Google ranking (and your ranking for other search engines) are your website design and a constant stream of new content to your site. WSI Smart Marketing is a search engine optimization company in Santa Rosa, Sonoma County, and we want to give you a general overview of these two topics.
Building Your Website
It pays to research optimization before you start designing your website. Besides making your site beautiful for your customers, you need to make it beautiful for the search engines. Search engines love pictures to be certain sizes. They are smitten with sitemaps! They fall hard for links! But not just any links. Learn what kind of links and how to set them up.
You’re also going to want to research responsive sites. When you’re building your site, you’ll be sitting at your computer. When your customer searches for your service or product, she might be on her phone. How will your site look then? How will it function?
Adding New Content
Google likes new content, and a great way to continually add new content to your website is to have a blog. If you’re going to utilize a blog for the purposes of SEO, though, you want to do it the right way. Remember when we talked about which page you were on in a Google search? Well, it’s more complicated than that. The “keywords” you typed in to search for yourself may or may not have been the words your customers are going to type in. You’re going to want to do some research into the keyword phrases you want to rank for based on your location and your target market.
When you find all the keyword phrases you need to target, use them in your blogs, keeping in mind that Google constantly refines the number of times and placement of keywords that it’s looking for. You don’t want to overdo it with the keywords, and you can’t just copy and paste someone else’s blog. The content has to be original if you want it to improve your ranking.
We’ll talk more about these topics in future blogs, but for now we’ve given you at least the topics to research if you want to try SEO yourself. If it sounds too complicated, too time consuming, or you don’t want to have to keep up with SEO trends, consider hiring a search engine optimization company in Santa Rosa or Sonoma County.
If you’re looking for a search engine optimization company in Santa Rosa, Sonoma County, or its surrounding areas, contact us or call (707) 843-3714. We’ll build or optimize your website and improve your ranking to get you more traffic and more customers.