3 Reasons Why Your Website Needs Search Engine Optimization

The modern consumer uses search engines to conduct research before buying products or availing services. Whether you offer a product or service, your target audience is likely searching for businesses similar to yours, but do they know about your business?

You want to make it as easy as possible for your target audience to discover your brand. A well-designed website does just that. The ideal website is user-friendly, does not have distracting design elements, and loads quickly while providing visitors with relevant, insightful information.

Whether you plan to build a website from scratch or want to improve an existing website, you need search engine optimization. SEO is the process of working to help a website raise the volume and quality of traffic and leads by ranking higher in Google and other search engines.

Here are some compelling reasons why businesses should invest in a Santa Rosa search engine optimization company.

Cost  Effective

One of the biggest advantages of SEO is that businesses don’t have to pay for ad space. An effective SEO strategy will enable you to target the right users around the clock. A mature SEO campaign will generate a larger volume of clicks than a PPC campaign at a fraction of the cost. SEO works around the clock while PPC won’t generate clicks after the daily budget runs out. SEO is a business’s best avenue for driving long-term results.

Boosts Your Credibility and Authority

Consumer trust is everything. SEO builds credibility and trust in several ways. An effective SEO strategy focuses on improving the site’s ranking. When your Google search rank improves, more people and businesses start trusting your brand as you show up more prominently online.

Content is the backbone of any SEO strategy. Create relevant, informative, and thoughtful content to build brand authority by providing visitors with useful information. Identify and eliminate design elements that are dragging your website down. This will drastically improve your website’s user experience, boosting your brand’s authority. Website speed also impacts your Google rankings, so the faster your website the better your rankings are likely to be.

Improves User Experience

When done correctly, SEO can improve your site’s user experience by leaps and bounds. SEO makes a site more navigable for users and search engines. Google uses a mobile-first indexing strategy, which means that the mobile version of a website is reviewed and indexed before the desktop version.

What this means is that having a website that is useful, accessible, and fast on mobile is incredibly important. An effective SEO strategy will have steps to improve your site’s mobile-friendliness.

A user-friendly website can do wonders for your business. To help your users find the information they are looking for easily, use a tidy and clean user interface and make sure you have reliable internal and external links to website with high domain authority.

Create compelling content that captures and engages your target audience. The modern consumer is impatient and is highly likely to abandon a website that takes more than three seconds to load. To prevent your visitors from defecting to competition, make sure your website is optimized so that web visitors will land on pages that are relevant to their search query.

WSI Smart Marketing is a leading search engine optimization company in Santa Rosa. Over the years, we have helped hundreds of businesses build strategies that grow and nurture leads while increasing their bottom line and growth. To learn more, contact our office at (707) 843-3714.

Social Listening: 5 Best Practices You Can Implement Now

Woman with Headphones and Social Media Icons

In today’s world, building your online brand reputation is just as important as developing your offline reputation. Online reviews, social media, and customer experience are just a few of the factors that can influence the presentation of your brand online.

So, how do you leverage these factors to find valuable insights? That’s where social listening comes in.

Social listening is the process of monitoring your brand’s social channels for mentions of your brand, products, its competitors, and any other relevant information that can provide real-time insights to your audience and industry.

Social listening provides an opportunity for your business to analyze and respond to those important conversations within your industry and can be crucial for better understanding what your audience thinks of your brand.

It’s no wonder that 66% of marketers say social listening has increased in value for their organization over the past twelve months, according to Hootsuite.

Therefore, this valuable tool that is a great way to stay involved with clients and be proactive about brand reputation. Now that we know what social listening is and why it is important, let’s discuss the top five practices you can implement to leverage this valuable tool in your marketing strategy.

Set Your Goals & Intentions

Having a clear strategy will help with targeting your social listening tools and minimize inefficiencies in your processes. Here are some great starter questions to help you think about your business’s goals on social media.

  • What conversations or trends do you want to be a part of?
  • Are you trying to create more relevant content for your audience?
  • Do you want to increase engagement?


Analyze the Competition

Use social listening to see what other businesses in your industry are doing and identify any potential opportunities to help your organization reach its goals. This can include discovering new sales leads, potential partnerships, and products or services.

Engage Everywhere

Listening is active! Without it, your activities are just surveillance. Be sure to check-in everywhere your brand has a presence, especially social media. This will allow you to generate input directly from customers, who want to feel they are heard. Find out their pain points, what brand aspects they enjoy, and what they actually want to see from you.

Utilize The Whole Team

Your team has a unique blend of expertise and skills that allows your company to succeed. Having the whole team on deck will allow you to effectively address any challenges that may arise and increase the value gained through your social listening efforts.

Track Everything

Social listening is a great tool to help you track and measure your brand growth. Looking at how often your brand mentions occur with related keywords, buzzwords, competitor names, product information, and more will tell you so much about the quality of your business’s online growth.

Social listening has become the number one tactic for identifying new opportunities and improving the quality of brands across social media. Many online tools and software are available to help you build your social listening strategy. It’s all about finding the one that best suits your business.

However, while that can be a lot to sort through. Another great option is hiring a social media marketing company in Santa Rosa that is trained in providing custom solutions for improving your online brand presence. Get in touch with our team today to discuss your custom digital marketing solutions at (707) 843-3714.