4 Social Media Best Practices You Need for Brand Building

What are the best practices for leveraging social media to build your brand? As a social media agency in San Francisco, this is a question we hear often. Social media can be a powerful tool for businesses to utilize if applied correctly.

At WSI Smart Marketing, we offer our clients a variety of social media marketing and management services. Here are a few of our team’s top 4 best practices to follow when building your brand with social media.

Branding Consistency

Across the internet, it is best practice to keep your business’s branding consistent. So what does that look like?

The colors, logos, and fonts you use in your social media content should be consistent with that of your business. Another important aspect of branding consistency is to use the same tone of voice when writing the captions. The voice your brand uses on social media should reflect that of what you would use for your business.  Maintaining consistent appearances helps your current and potential customers recognize your business easily.

Stick with A Strategy

It is best practice to build and follow a social media strategy that is unique to your business’s goals. What exactly is it that you hope to achieve for your brand with its social media presence?

With your goals in mind, create a strategy for how your brand will achieve them using social media. This strategy guide how your brand creates content and engages its audience.

Some of these aspects in your brand’s strategy may look like: regularly engaging in comment sections and posting two times a week on a regular basis, as well as following and engaging with other local businesses on social media. By building and sticking to your social media strategy, your brand will achieve goals, and in turn, your brand will continue to grow through social media.

Post Regularly

Consistently uploading content to your social media accounts is an extremely important practice to follow for building your social presence.

Pro tip: By planning and scheduling out content ahead of time, a new social media account can easily create a regular posting routine. When you post often and consistently, your content has a higher chance of being seen by more users, therefore increasing impressions and brand awareness.

Be Authentic

There are millions of accounts across social media platforms, so the best way to ensure that your business stands out from the crowd is by being authentic to your brand identity.

Post with purpose. Ensure that your content on social media is high quality and relevant to your social media strategy. Social media platforms reward those who contribute positively to the platform.

By creating and sharing relevant and original content, your brand will build its reputation and authority for having authenticity on the platform. This can also mean that it will be more likely that your account is served as a suggestion for users on the platform.

There is no doubt that social media is powerful. While it can be intimidating to begin, these four practices will help you create the strong foundation that your brand needs to thrive online.

As a top-rated social media agency in San Francisco, our work with various industries on social media has made it very clear that it’s important for every business, no matter what size or industry, will benefit from making its brand presence known to social media users.

To learn more about how we can help your brand, contact our team at (707) 843-3714.

Top 5 Keyword Monitoring Tools

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Keywords can make or break your SEO strategy. The right keywords can put your brand in front of your target audience, help grow your online presence, and improve your Google ranking.

Every business needs to make monitoring their keywords a top priority. To stay relevant in today’s ever-evolving search landscape, you need to revisit your keywords list and tweak it to include trending keywords and get rid of the unproductive ones.

There are several compelling reasons to monitor your keywords. An effective keyword monitoring strategy generates actionable insights that you can use to improve your SEO, monitor rank drops, evaluate campaign performance, and find high-value keywords that drive revenue.

You need keyword monitoring tools or keyword rank monitoring tools to effectively monitor keyword performance. Keyword monitoring tools automate the entire keyword monitoring process, helping you get things done with the least effort.

As an SEO agency in San Francisco, we know that your keyword performance is a large keep performance indicator of your SEO campaign. At WSI Smart Marketing, we provide our clients with monthly keyword ranking reporting, strategic monitoring, and enhanced keyword research, to ensure our clients see ROI in their SEO.


Ahrefs is a versatile keyword monitoring tool designed to help SEO managers research content ideas, monitor competitors, optimize blogs and websites, monitor keyword rankings, and keep up with search trends.

It has several useful features including:

  • Site explorer – You can use site explorer to monitor organic and paid traffic, analyze backlinks, and check keyword rankings of any URL
  • Rank trackerFacilitates comparison with competitors and allows you to monitor keyword rankings
  • Keyword explorerIs designed to help SEO managers find the most relevant and profitable keywords and organize them into lists


SerpWatch is an advanced keyword tracking tool. It has several useful features that allow users to track keyword rankings effectively. You can use SerpWatch to monitor your organic traffic, optimize SEO efforts, and find the most relevant keywords. The tool generates advanced reports that offer deep insights into SEO performance.


Semrush owes its popularity to its clutter-free interface. You can use Semrush to improve your SEO, reach your target audience effectively on social media, do market research, and maximize content reach. Keyword monitoring features of Semrush allow you to:

  • Find the right paid keywords
  • Find keywords with the maximum potential in your niche
  • Track backlinks and identify link building opportunities
  • Track keyword rankings

SE Ranking

SE Ranking is a feature-packed platform. It is designed to help SEO managers optimize blogs and websites. Its user-friendly interface ticks all the right boxes. You can use SE Ranking to:

  • Generate leads
  • Find and fix website glitches
  • Do competitive analysis
  • Monitor backlinks and check if website changes are yielding results
  • Find the most relevant keywords

Moz Pro

Moz Pro allows you to monitor your site’s ranking performance and website visibility. With MozRank Checker, you can create ranking reports, track keyword performance, analyze keywords by difficulty and search volume, and research your competition.

Seems like a lot, right? Don’t let the complexity of monitoring keyword rankings keep your from performing at your best. Let WSI Smart Marketing help! Our team of experts help their clients monitor, strategize, and forecast for digital marketing success.

WSI Smart Marketing is a leading SEO agency in San Francisco. We work with our clients to grow their online presence through comprehensive monitoring and reporting. Let us take the complexity out of keyword monitoring. To learn more, call (707) 843-3714.