How Website Design Can Strengthen an SEO Campaign

How Website Design Can Strengthen an SEO Campaign

There are a great many factors when it comes to ranking on Google through an SEO campaign and selecting a company in Sonoma County familiar with those factors who does SEO and website design can seem overwhelming. Many people still operate under the misconception that good SEO can counteract a poor website and vice versa, however this is untrue. The two work in tandem and here are several examples of how website design can strengthen your SEO campaign:

Improving the User Experience

Optimizing your website for factors like bounce rate, click-through rate, and how long visitors stay on your site helps determine the overall effectiveness of your site. This includes website responsiveness which resizes the content on your page to adjust to different window sizes including desktop, tablet, and mobile websites. When your website is designed with user-flow and conversion in mind, it’s a win-win! Your desired users have an easier time getting to, and navigating, your site and Google’s RankBrain machine learning algorithm gains a better understanding of what your site provides. RankBrain helps Google determine the relevance of your site to what users are searching for. Behind content and linking, RankBrain is the third most important factor when it comes your Google SERP ranking.

Attract the Right Kind of Traffic

The more optimized your website is, the easier it is for Google to interpret what your site offers and the more relevant it will be to users who are actually searching for you. A well-designed website is more likely to provide visitors with the information, goods, or services they are looking for which, in turn, provides you with more desired actions from those visitors. Additionally, Google will be able to deliver your website in searches that are more likely to lead to conversions for you!

Get More From Your Marketing Budget

Having your website designed with SEO in mind from the beginning will both save you money by helping you avoid unnecessary optimizations and, by being more relevant to visitors, help generate additional revenue. SEO website designs net long-term returns to help you sustain business and generate additional leads through providing valuable content in an optimized manner.

If you’re looking for a digital marketing agency in Sonoma County who can help you with SEO and website design, look no further! Our WSI team is ready to help you conquer the world of digital marketing. Providing both SEO and website design services, we are able to ensure that your website is optimized for the keywords you are targeting. Call us today at (707) 843-3714 for a complimentary 30-minute consultation to find out more about how website optimization can strengthen your SEO campaign. Or, if you’re more of an email person, fill out this form and we’ll be in touch!

How Will Voice Search Affect SEO?

How Will Voice Search Affect SEO?

Voice search is becoming much more popular with online search. Do any of these sound familiar: “Hey Siri”, “Hey Google”, or “Hey Alexa”? These are probably some of the most commonly used voice commands to start a search.

What is Voice Search?

Voice search is primarily used in smart phones and is activated by simply saying “Hey” followed by the voice assistant’s name. For example, Google uses “Google,” Amazon uses “Alexa,” Apple uses “Siri,” and Microsoft uses “Cortona.” Computers are even now integrating voice assistants on its applications like Microsoft Windows’ Cortona on its desktop. Some voice commands are set up to only work with your unique voice, while others are not. Most iPhones are set up to its specific owner’s voice and doesn’t work if someone else says, “Hey Siri.” But some Google Home products work if anyone says, “Hey Google, what’s the weather today?” When you voice search, whatever the question is, the voice assistant will provide the best answer possible.

How Will Voice Search Change SEO?

The way we talk compared to the way we type is very different. For instance, if you were looking for a painting company to paint your house, you might search online and type, “house painter Sonoma County” or “painter near me.” It’s short and to the point. Whereas, if we were to have our iPhone nearby and say, “Hey Siri, who’s the best house painter in Sonoma County?” Much longer tailed question. When we type, we tend to exclude filler words like who, the, in.

So, how does this affect an SEO campaign? Well, if you’re only targeting a phrase like, “painter Sonoma County,” you will probably rank on that phrase in Google, but may be not the phrase, “best house painter in Sonoma County,” because that search would show different results. It’s important to have a good balance of different phrases to come up in both a voice or typed search.

Take Action for Voice Search

Our WSI team is poised and ready for voice search! As an experienced digital marketing agency, we stay on the forefront of what’s changing online and continually reassess our digital marketing strategies to ensure our clients’ success no matter what changes come along. Whether you’re doing SEO or not for your business, implementing a strategy for voice search needs to be on the agenda. Don’t you want to be there when your ideal customer or client is looking for you? That’s what we do – we help businesses get found online at the right place, at the right time, by the right people.

We’re a local agency located in Santa Rosa, CA in the Sonoma County region and work with business throughout the United States. Call us for a complimentary 30-minute consultation to see how we can help in your online marketing efforts. We’re a full-service digital marketing company and provide services such as search engine optimization (SEO), pay-per-click (PPC), Google Display and Retargeting, Facebook Display and Retargeting, social media marketing and management, and web design. Call one of our marketing gurus at 707-843-3714 to find out which digital marketing campaign works best for your business. If you’re more of an email person, fill out our form and we’ll contact you.