Why Social Media Is Important For Business Marketing

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With around 4.62 billion users, social media can be a huge channel for marketing your business. Once used exclusively to stay connected with friends and family, social media has now become an important tool for businesses to engage and interact with their target audiences.

Every business needs a social media marketing strategy. The right strategy helps you identify and find your target audience on social media and engage them effectively.

Here are some reasons to use social media for marketing your business.

Builds Awareness

 No matter how good your offers are, you won’t get any buyers for them if people don’t know about your business. Before the digital age, businesses used print and electronic media to build awareness. However, there are several shortcomings with these channels for marketing.

Running ads can be a costly affair. You have no way to determine if your target audience watches the commercials you are running on TV, radio and in newspaper.

Social media addresses the shortcomings of traditional media. It allows you to connect with the right people looking for your products or services.

Creating a profile on social media platforms does not cost anything. These platforms generate a plethora of data that you can use to understand your target audience better and modify your messaging accordingly.

To effectively use social media to build and increase brand awareness, identify your target audience and create the type of content they find interesting. Make sure you are on the platforms popular among your target audience.

Helps Communicate Authority

Becoming an authority in your industry is not enough. You also need to communicate your authority effectively.

Social media provides ample opportunities for businesses to demonstrate their expertise. To effectively communicate authority through social media, regularly create and post authority content. Showcase any social proof such as client testimonials or direct messages you have.

Conduct virtual seminars. Invite industry experts to discuss trending topics. Write posts that discuss recent regulatory changes and events and how they can affect your industry. Communicate with your target audience and try to solve their pain points.

Helps Businesses Engage Their Target Audiences

Social media provides you opportunities to engage your target audience with customized content. Engaging with your audience builds brand awareness and your brand’s voice online. To effectively engage with your audience and monitor your posts, check the comment section on your platform. Answer queries and addresses any concerns in a timely manner.

Build your brand’s voice online using social media. Use humor, compassion, and empathy to connect with your audience on an emotional level. Presenting your brand online in your desired tone is a powerful way to use social media as a tool for growing your business.

Thank people for leaving positive reviews on your social media profiles or website. This is a great way to show you care and make your audience feel special.

WSI Smart Marketing is a renowned social media agency in Northern California. We help businesses leverage social media to get and keep their target audiences’ attention. Our ability to truly understand our clients’ audiences and effectively target them sets us apart. To make an appointment, call (707)843-3714.

Compelling Reasons To Hire A Digital Marketing Agency

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Every business needs an effective digital marketing strategy. A watertight digital marketing strategy allows you to build trust and credibility with your target audience and improve customers’ perception of your brand.

Developing, implementing, and monitoring a digital marketing strategy requires expertise and involves a lot of effort. So instead of managing it all yourself, join hands with a digital marketing agency with a track record of success.

Digital marketing agencies employ strategists with years of experience creating customized, powerful strategies to fit the unique needs of your businesses. They use their expertise to help businesses boost their online presence, and in turn increase their conversions.

Here are some benefits of hiring a digital marketing agency.

You Can Focus On Running Your Business

If you decide to develop, implement and monitor your digital marketing strategy in-house, your employees will have too much on their plate. As a result, they may get distracted and struggle to make time for their most important tasks.

Joining hands with a digital marketing agency is a great way to take some burden off your workforce. When you outsource your digital marketing, your outsourcing partner’s team takes care of the everyday tasks.

A digital marketing agency can save you the hassle of hiring and managing a team, which is a costly and time-consuming exercise. You can instead train your employees to focus on your core.


Businesses that decide to do digital marketing in-house should hire and manage a dedicated in-house team. Spotting and hiring the right talent can feel like an uphill struggle. The process can take a long time.

Your HR team may need weeks, even months, to build a talent pool.

And your woes don’t end after you hire a team. You must pay your full-time employees’ salary+ benefits. Before you know it, costs can add up. Another downside of doing your digital marketing in-house is that you will have to invest in expensive digital marketing tools.

Digital marketing agencies have in-house teams. Hiring a digital marketing firm eliminates the need to hire and maintain a dedicated in-house team. They have digital marketing tools and save client businesses the hassle of identifying and buying the right tool for their campaigns.

End-to-end Solutions

When you join hands with an agency, you don’t need to hire multiple teams. Instead, your digital marketing firm will offer you a range of services under one roof.

For example, a digital marketing agency can help you build your website, build or fine-tune your content, PPC, and SEO strategy and measure your efforts.


Reputable agencies hire subject-matter experts. Industry experts stay on top of trends and develop strategies to ride them. They have the expertise required to deliver results that meet or exceed client expectations. Digital marketing firms never stop experimenting with ideas. They often bring a fresh perspective to the table, helping their clients identify better ways of doing things.

WSI Smart Marketing is a reputable website design company in Northern California. Our expertise allows us to develop website designs that combine the best of both worlds-aesthetics and functionality. To make an appointment with one of our pros, call (707)843-3714.