Ryan Kelly Delivers Inaugural WSI Style TEDx Talk

WSI World is pleased to announce that Ryan Kelly was chosen as one of three inaugural speakers for WSI style TEDx. His 15-minute talk with the unusual title, “To Qualify or to Disqualify? How Talking Prospects Out of Doing Business with You Leads to a Happier, Healthier Lifestyle,” was well received to over 400 of his peers and the world.

Ryan Kelly, VP of Sales and Marketing, COO and co-owner of WSI Smart Marketing, has over a decade of comprehensive digital marketing experience, and this is evident in his collaboration with every client he takes on. His innovative solutions to sales and marketing challenges consistently go beyond expectations.

Ryan has helped various businesses truly take off with his unique business management style and propensity for innovation and measured performance. And the fact that he’s well-versed in all areas of digital marketing – including Internet marketing, web design, conversion architecture, advanced conversion tracking, e-commerce, SEO, SEM, on and offline consulting and social media – only enhances his success rate.

But beyond his extensive and diverse professional expertise, Ryan’s client-centered approach never fails to focus on the personal, where he seeks to understand the unique way that a business wants to grow and flourish in the context of their field. He’s passionate about not only profits but also relationship-building. Ryan believes that the best way to connect – and to convert – is by getting to know what it is that people genuinely need and want.

There’s a certain flair he brings to every project, and that special element is that he really digs deep into what a company is about, what they aspire to become, and what their immediate focus needs to be. He can tell if someone needs to boost conversions, design display ads, or undergo a thorough website rebuild. And it is this tenacity and diligence that made

 

Ryan one of the top WSI International earners in 2017.

Above all else, Ryan always has a lot to say, and it never comes off as “fluff”; his words are always action-oriented, astute, and informative. He’s consistently looking for solutions and has a singular knack for accurately defining the needs of a business or partnership and developing concrete strategies to meet those needs, especially in terms of conversions.

We know Ryan will continue to deliver outstanding service for years to come. His contributions to WSI’s global team of 2,100 consultants have undoubtedly been remarkable and noted. We look forward to seeing what else he has in store.

Congratulations, Ryan!

Every Site Needs an SSL Certificate: Here’s Why & What It Means for Your Site

Every Site Needs an SSL Certificate: Here’s Why & What It Means for Your Site

Have you ever noticed some sites start with HTTP and others with HTTPS? And some sites have the word “Secure” in green lettering and some have an “i” with a circle around it? Starting early July 2018, Google is requiring every site to have an SSL certificate – meaning it needs to have the HTTPS in the URL and be marked as secure (hence the “s” after HTTP). Those “i” symbols will turn to red with the words “Not Secure” and potentially push people away from your site. Our SEO company in Sonoma County, WSI Smart Marketing, will explain what an SSL certificate is and how it will impact your site and search engine optimization (SEO).

What Is an SSL Certificate?

It is a security certificate that is installed on your website proving that the site is safe. Additionally, this certificate activates a secure connection between your site and the browser being used. In simpler terms – it’s basically an added security to keep hackers out. The URL would change from HTTP to HTTPS, with the green lettering “Secure” and padlock icon to easily signal your site’s secure status to visitors on your website.Every Site Needs an SSL Certificate: Here’s Why & What It Means for Your Site

SSL Certificates Help SEO

Not having an SSL certificate will impact and hurt your organic rankings and SEO significantly. Conversely, having one will help your SEO. So, if you are investing in search engine optimization (SEO) as part of your marketing plan, it is a MUST to make sure your site is marked secure. Think of it this way: if you don’t have the SSL certificate, a user will find your listing on a search page, click on your website link, and then will get a message saying that your site is not secure or safe to visit. What would you do? Leave the site? Probably. Nowadays, hackers are everywhere, and we need to be as cautious as possible.

Additionally, Google may be flagging and adding a warning signal next to your website link in a search results page, ruining the conversion of people wanting to click on the search result with your website in the first place. If someone lands on your site and sees the “Not Secure” message, they will most likely spend less time on your site, see less pages, and/or leave right away increasing your bounce rate. This will decrease your traffic and further decrease conversions. No one wants less phone calls.

Our trusted team at WSI Smart Marketing can help you install an SSL certificate into your site to make sure it is secure, ultimately helping your SEO. To get an SSL certificate installed in your site, please contact our office in Sonoma County at 707-843-3714 or send us an email.