The Importance of Web Design for Your Business

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Does your business have a website? Does your business’s website properly reflect the voice and message of your brand? If your answer to either of these is no, you must continue reading.

WSI Smart Marketing is a digital marketing company in Santa Rosa. From social media management to website design, we can assist you in telling your story and building your brand online.

Our team of website designers consults and provides clients with beautiful custom-built websites. Our designers create unique graphic elements such as wireframe design prototypes, website pages, themes, color schemes, and more to ensure your online brand matches your business.

Building a custom website involves many moving parts. That is why hiring a professional is essential. WSI Smart Marketing works with businesses to create their custom website. Our team provides consulting to ensure your website is built to best serve your online needs.

Before you begin, some essential need-to-know elements go into web design.

Content: Content is and will always be an essential element of a website. The content written on your website will single-handedly tell visitors about you and your business. When writing content for your website, it is essential to keep it relevant, helpful, unique, and high-quality.

Your content should solve your target audience’s pain points or answer any questions they may have. Use a mix of videos, text, infographics, and high-resolution imagery to engage with a broader audience on your website.

Layout:  The layout of a website is how the elements fall into place. Elements on the website, like the menu, footer, content, and header, are arranged strategically by your website designer to increase your conversion rate and promote usability for visitors to your website.

In the website design process, your designer may ask you what your most important goals are for a visitor to your website. Many business owners are looking for phone calls to their business and contact forms to be filled out on their websites. Based on your business’s specific goals, your website designer will determine the best layout to optimize conversions for your business.

Navigation: A website should be easy to navigate. Ensure your users can find the information they’re looking for effortlessly.

With our years of experience creating award-winning websites, the team at WSI Smart Marketing knows what it takes to create a website that looks good and is easy to use. Strategic navigation and usability are critical elements of a great website.

Colors & Branding: The best way to bring your business to life online is by building a website with the correct coloring and branding as your physical location or company. Creating a website with the same font, branding, and color themes as your business is a great way to create a matching online presence.

WSI Smart Marketing is the leading website design company in Santa Rosa. Our website designers balance aesthetics and functionality to bring your business to life online. To speak with one of our experts or learn more about our digital marketing services, call (707) 843-3714.

4 Tips to Choose A Good PPC Agency

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Pay-per-click or PPC is an advertising model in which the advertiser pays each time a user clicks on their ad. There are several benefits of PPC. It is cost-effective and measurable. With PPC, you get a plethora of targeting options that deliver leads right away.

After deciding to invest in PPC, look for a PPC agency in San Francisco that understands your vision and can bring it to life. Just because your fellow business owners have been working with a particular agency for the past few years, do not assume they are also the right fit for your business. Instead of rushing your decision, do your homework and determine if the agency you are considering can deliver a solution to suit your needs.

WSI Smart Marketing is the leading PPC agency in the San Francisco area. Our team of specialists and strategists provides world-class service and consulting to ensure the success of campaigns across industries. When choosing which company to trust with your business’s PPC campaign, here are some ways to make the best choice.

Find out if They Partner With Major Ad Platforms

Make sure the PPC agency you are considering has partnerships with Google, Microsoft, and Facebook. To become a Google, Microsoft, or Facebook partner, a PPC agency needs to demonstrate excellence. Their strategists are required to complete platform-specific training programs and stay up-to-date with the latest trends, so when you hire a Google, Microsoft and Facebook partner, you can rest assured their PPC experts know their stuff.

Check if They Have Worked With Other Businesses in Your Industry

Look for an agency that has worked in your industry. If you manufacture furnaces, you don’t need to find an agency that manages PPC campaigns only for furnace manufacturers but an agency that regularly works in the industry and knows the ins and outs of advertising highly specialized B2B products.

A PPC expert who works in your industry knows how to talk to your audience, has plenty of data on the advertising platforms that work best for businesses in the industry, and has industry-specific data that can be used to measure the effectiveness of marketing campaigns.

Check Pricing

Provider fees are one of the most important factors when choosing a PPC agency. Ask the agency you are considering how much they’d like you to spend on onboarding, campaign auditing, advertising, and ad campaign development and management.

While staying on budget is essential, steer clear of providers that quote unrealistically low prices. Find out if there are any other costs associated with running and monitoring campaigns than the ones explained to you by the agency.

Review Their Reporting Process

We cannot emphasize enough the importance of transparent reporting. Accurate and transparent reporting gives you an accurate picture of campaign performance. Ask the agency:

➢What reports do they provide

➢How they communicate campaign results

➢How often can you expect to get a progress update

➢If you will have access to reporting

WSI Smart Marketing is a trusted digital marketing agency in San Francisco. We help businesses build powerful PPC strategies that deliver results. To learn more, call (707) 843-3714.