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2021 SEO Trends You Need to Know

SEO Company in Santa Rosa

We have finally stepped into 2021 and it is time for us to take a look at what this year has in store for us when it comes to SEO trends. We will be looking at the top few SEO trends that are likely to dominate the field and how you can leverage them to help your business grow.

Customer and Behavioral Analytics 

Firstly, let us tell you how SEO is evolving. Rather than being just about driving traffic, SEO has come a long way to be more than that. You need to work twice as hard as before to gather the traffic the same volume of traffic as more and more business have put effort into digital marketing.

Therefore, a good part of SEO this year will be about capitalizing on behavioral analytics. After all, it’s much easier to double your conversion rate than it is to double your traffic. The main focus will shift entirely on how your customer is behaving on your site and less so about what keywords you are ranking for.

Understanding the behavior of your customer will be the main driving force behind turning visitors into customers.

Voice Assistance and Searches

Google has proved that voice search is the next big development when it comes to online searches. Nearly fifty percent of users prefer voice search and, according to Google, four out of ten adults in the US alone use the voice search at least once a day.

With that in mind, SEO will see voice search as a growing trend. Optimization of conversational keywords and FAQs will be the leading players for this trend.

Recognizing and Understanding Search Intent

Google is getting better at understanding a user’s search intent. In the coming years, we’re going to see understanding and predicting search intent serve as a serious boon for those who can take advantage of it. Search intent is the results brought up to give the user exactly what they search.

Here are some of the main types of search intents:

  • Informational search intent
  • Commercial search intent
  • Navigational search intent
  • Transactional search intent

Once you have these figured out, you are all set to have a great year from the SEO point of view. Customizing and optimizing your page to align it the best with the search intent will help your page flourish further.

Growing your business digitally is to develop it in its entirety. If you are looking for a marketing agency in Santa Rosa, contact WSI Smart Marketing for the best digital solutions. Our digital marketing campaigns are personalized to match your company’s goals. Call us at (707) 843-3714 and schedule an appointment today.

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Google Maps Local Listing Now Showing Web Search Results

SEO company in Santa Rosa

Google is one of the leading search engines. By continually improving and optimizing itself, it has become more extensive than ever. Recently, a new update was observed by users around the world.

This update is essential because it can impact how your business is found online. Curious about what it is and how it can affect your company? Read on to find out more.

What is this new update?

Recently, Google users found something in Google Maps. A section of the map is showing search results alongside the apparent map. This search result is similar to Google Search and shows results relevant to the place being searched on the Map. If you scroll down past all the business information, you will find the web results.

Why is this new update important? 

This new update can be an excellent way to generate additional leads. Suppose a potential customer is looking through and they stumble upon your page in this web results section; it can turn the potential customer into an actual customer.

However, to capitalize on this update, the web results for your page needs to be accurate and catchy. If they are not, you may not take full advantage of this new opportunity.

How else can Google Maps help your business?

Google has broadened the horizon for doing business online. Among all its tools and apps, Google Maps is another tool that can help you grow your business. You have just read about how the Google Map local listing and the new ‘Web Results’ section can help you.

However, Google Maps can help you further. To further expand your business, you need to rank higher in Google Maps and attain a higher placement in the listings for local business results that come with relevant search results. Let’s see what it’s all about:

  • The first is the physical position of your shop. With an increase in the number of people using their mobile phones to search, Google Maps has become a vital link to get your business in front of potential customers. With Google Suggest, people can search for locations that are near them.
  • The other thing that determines a higher ranking is ranked results. When people are not on their phones, or if they have their locations turned off, these are the results that Google shows the users. To have a favorable ranking in the ranked results, you need to shift your focus to Google My Business. It will help you optimize your business the most and help you get higher rankings in Google Maps.

If you are looking to grow your business and digital footprint, get in touch with our team at WSI Smart Marketing, an SEO company in Santa Rosa. We are proud to be the best digital marketing company in Santa Rosa and help you get the best digital solution for your company. Reach out to our team today at (707) 843-3714.