Types of Website Traffic and What It Can Do for a Business

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Visitors on a website are measured broadly as traffic. Knowing how users get to your website is an important aspect of optimizing your digital marketing campaigns. Since visitors can come from a variety of channels, it can be confusing to understand what the different traffic types mean for your business.

Understanding where your visitors came from can help your business optimize its online presence. As an SEO company in Northern California, we understand the tangible benefits of helping businesses determine where their traffic is coming from and optimizing a well-rounded marketing campaign to cater towards driving predictable lead generation.

Let’s begin by breaking down the different types of traffic and what they can mean for your business.

Direct Traffic

When a visitor navigates straight to your website, they are typing out the URL to navigate directly to your website (for example wsismartmarketing.com). This is considered direct traffic. This streamlines navigation to your website as these visitors either know your business’s website or have been on it before. When thinking about how these visitors impact your business, these direct traffic numbers can be thought of as past or repeat clients who are familiar with your business.

Referral Traffic

Traffic sent by a link from a website other than your own is considered referral traffic. Since they referenced your website, this other website provided a link for users to use to navigate to your site.

When examining referral traffic to your website, it is important to investigate where this traffic is being referred from. Referral traffic comes from a variety of different websites. Therefore, it is a good idea to check these referring websites and block those that are non-quality or spammy. This is one strategy that Northern California marketing companies use to improve the domain authority and credibility of your website.

Social Traffic

Visitors that are brought to your website from a social media platform are called social traffic. When you receive social traffic, it comes from those who have interacted with your business profile and navigated to your website. Having social traffic means that your social media business profile is optimized in a way that promotes redirection and encourages visitors to explore your company’s website.

Paid Traffic

Paid traffic is a visitor that enters through a paid search (or pay-per-click) advertisement that they clicked on. Paid search traffic can come from a myriad of sources: Google Ads, Bing Ads, Facebook Ads, etc. The important thing to know about paid traffic is that you have a strategically built campaign designed to get you in front of your target audience when they are looking to purchase the services that you provide.

Organic Traffic

Organic traffic is visitors who found your website by navigating from a search engine results page. This can include visitors from Google, Bing, and Yahoo! Building your organic traffic is the main goal of search engine optimization as improving your online presence allows you to be found more frequently.

What separates organic traffic from the other forms of traffic is that these visitors may not have known about your business before they clicked on your website. With other forms of traffic, there is, at some level, a pre-existing knowledge of your business.

Each of these types of traffic has an important role to play in developing a robust, well-rounded digital marketing campaign that is focused on creating reliable, predictable lead generation. Knowing which type of traffic to index towards is a key part of fueling sustainable business growth.

As one of the top SEO companies in Northern California, our team knows what it takes to grow a business and help them stay aligned with their business goals. To learn how we can grow your business, contact us at (707) 843-3714.

Why Should You Hire a Digital Marketing Agency?

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Businesses are jumping on the digital marketing bandwagon. A digital marketing agency is able to manage your projects from start to finish, so you and your employees can focus on your core capabilities. Your digital marketing partner’s team will come up with an effective digital marketing strategy to implement and monitor results to create growth.

These are some obvious benefits of hiring a digital marketing company for your business. However, there are also some unexpected benefits that many businesses may not have considered.

WSI is a digital marketing company in northern California that offers a complete toolbelt of marketing digital marketing services for their clients from email marketing to website design.

Let’s look at some such lesser-known benefits of hiring a digital marketing company for your business.

Set Up Your Facebook Manager Assets

One of the downsides of Facebook Manager is that it is not necessarily intuitive. Setting it up can seem like an uphill struggle, especially if you do not have the appropriate skillset.

Instead of trying to learn how to adjust settings, manage your assets, add your assets and connect them, reach out to an agency for help. Your partner will get the settings right for you.

Your digital marketing partner will install your Facebook pixel on your website and the Pixel events so you can manage website events and track conversions accurately.

Access to The Latest Tools and Technologies

Agency teams are comprised of experienced professionals. Digital marketing experts keep on top of emerging trends and use the knowledge they gain from different sources to develop growth strategies that deliver results.

Digital marketing tools automate workflows, but are an expensive upfront cost. Learning how to use software can be a time-consuming endeavor for your business.

Most digital marketing agencies license a wide variety of industry marketing tools and software, including tools for social listening, social media scheduling, content curation, data visualization, file storage, project management, SEO keyword research, and page rank tracking.

When you hire your digital marketing team, you gain access to all the tools the agency owns, without investing in them yourselves.

Projects Will Move Faster

Agencies have processes in place to ensure that projects follow the optimum path. Most agencies assign an account manager to every client they manage.

An account manager is tasked with planning and executing strategies and evaluating results. They are responsible for meeting deadlines, keeping the project on schedule, and keeping all the project stakeholders in the loop.

WSI Smart Marketing is a leading website design company in Northern California. We have experience designing effective digital marketing strategies for businesses of all shapes and sizes. To make an appointment with a digital marketing professional, call (707) 843-3714.