3 Reasons Why You Should Hire A Professional Website Designer

SEO in Sonoma County

Your website is one of the first things many people will notice when researching your business. An uncluttered and user-friendly website can help project a professional image and encourage visitors to take the desired action, for example, to make a purchase or fill out a contact form.

An effective business website can help improve your SEO in Sonoma County and target the right visitors who are interested in your products or services. It requires specialized knowledge and hands-on experience to design an impactful website. A professional website designer who knows the ins and outs of the web design development process can bring your vision to life.

A professional has a deep knowledge of all elements of website designs. Website designers spend years studying interlay between different factors that affect a website’s user experience and the know-how to control them.

Here are some compelling reasons to hire a website designer.

A Web Design Company Can Save You Time

Developing an effective website is a time-consuming process and involves a lot of effort. If you decide to develop your website yourself, your employees may feel burdened by a heavy workload. Plus, if website development isn’t their forte, they are highly likely to make mistakes that can have a huge domino effect.

When you outsource website development to a web development company, a team of professionals takes care of all website development tasks such as writing codes, testing design elements, and designing user interfaces and navigation menus so your employees can focus on their most important tasks.

You Get a Customized Design

A website designer can create a website to fit your specific needs, no matter your industry.

A professional knows that there is no one-size-fits-all approach to website designing. They take the time to understand their clients’ business, products, and services. They weigh the pros and cons of every design element before incorporating it into a web design.

They Know The Dos And Don’ts Of Web Design

When a visitor lands on your website, you will want it to tick all the right boxes for them. A professional website designer stays on top of web design trends and knows what works and what doesn’t.

A website designer can help ensure that your website is mobile responsive, loads at lightning speed, and is secure. They use design elements that make it easier for visitors to find the information they’re looking for and avoid distracting ones. Using the services of a professional will help improve your website’s performance, as well as your SEO.

When you hire a professional website designer, you can rest assured that their expertise and experience will allow them to provide state-of-the-art web design.

Is your website outdated, or in need of a facelift? Give WSI Smart Marketing a call. Our team of award-winning website designers provides some of the highest quality websites in Sonoma County. Our designers have mastered the science and art of finding the balance between aesthetics and functionality in their designs. To learn more about our website design services, call (707) 843-3714.

Google Analytics 4 to Replace Universal Analytics

SEO Companies Near Me (Santa Rosa)

Google recently announced that it would be replacing Universal Analytics with its next-generation web analytics tool Google Analytics 4 (GA4). If your website runs Google Analytics, it’s time to transition over to GA4 before Google completely phases out Universal Analytics at the end of June 2023.

What are the benefits of GA4?

According to Google, GA4 has several distinct advantages over Universal Analytics. The first advantage is that this update will provide more advanced security settings for Analytics users.

Google Analytics 4 will also facilitate a more seamless integration with Google advertising platforms to better optimize campaign performance. This will allow users to better track, and manage, advertising campaigns for their business.

Lastly, GA4 will use machine learning to uncover customer journey insights. This advanced diagnostic tool will be able to provide more data than ever before on the user’s experience using your website.

When is it Time to Make the Transition?

The search engine giant has recommended users who still rely on Universal Analytics complete their transition to Google Analytics 4 as soon as possible to avoid missing out on important website performance insights. Another thing to consider is that Google Analytics does not track data retroactively, so the sooner you connect GA4 the more valuable data you’ll have.

Google says users will still be able to access their previously processed data in Universal Analytics for at least six months, providing this period of layover for users to export any historical data that they may want to keep before it all goes away in July 2023.

We still don’t know exactly when Universal Analytics properties will no longer be available; Google is expected to announce this sometime in 2022.

Which Version of Analytics Are You Using?

If you created your Google Analytics property before October 14, 2020, you are likely using Universal Analytics and should make the switch before July 1, 2023. Analytics accounts created after this date may have also had a GA4 property created.

To check to see if your Google Analytics is set up for GA4, check your account’s properties list for a GA4 property. As seen in the image below, if your website has a GA4 property, check for a green “connected” status to ensure that it is installed correctly and properly tracking.

If you are having trouble installing GA4 or need assistance ensuring that your website is ready for the transition to Google Analytics 4, reach out to an SEO company near you.

Our team of SEO experts at WSI Smart Marketing is on top of the ever-changing world of digital marketing. We make sure that our client’s websites are ready for the next big update to ensure their SEO campaign continues to thrive despite a major online change.

We stay up to date with online trends and changes so that you don’t have to. If you have questions about GA4 or are looking for an SEO company to assist with your online marketing, contact us today at (707) 843-3714.