3 ways to Spring Clean Your Website

Cleaning supplies with the wsi logo

This Spring-cleaning season, make sure to remember your website. Regular cleaning and maintenance are essential for keeping the backend of a website safe and running smoothly. A regularly maintained website provides users with many benefits, including:

  • Improved user experience leads to higher satisfaction levels and more conversions.
  • Increased website traffic due to improved search engine rankings.
  • Faster loading times improve customer retention rates.
  • Enhanced security as the website is less vulnerable to attack by malicious users or bots.

As the leading marketing company in Sonoma County, WSI Smart Marketing values our client’s website security and ongoing greatness, which is why this Spring, we want to ensure you know how to do the most for your website.

Optimize Images

Optimizing website images increases page speed and improves performance. Compress and resize images to ensure they only take up a little space on your server or impact the user experience.

Optimizing website images is important for digital marketing campaigns as it helps to improve page speed and create a better user experience. Page speed is an essential factor in search engine rankings, as Google considers how long it takes for pages to load. Faster load times lead to higher rankings and more visitors and potential customers.

Update Plugins & Themes

Keeping your plugins and themes up to date will help ensure your website runs smoothly and securely with minimal downtime.

Keeping plugins up to date is vital for the security and performance of any website. Outdated plugins are vulnerable to malware attacks, hackers, and malicious actors.

Updated plugins are more secure and often have improved features that can improve a website’s speed, usability, and overall experience.

It’s important to keep an eye on plugin updates and install them as soon as possible to ensure the best performance for your website.

Update Passwords

Ensure you have the right security settings and that confidential information, such as passwords, is encrypted properly.

Changing your password regularly is one of the best ways to protect yourself online. It’s important to create strong passwords that include a mix of uppercase and lowercase letters, numbers, and symbols.

Changing your password regularly ensures that if someone does get access to your account, you don’t have to worry about them being able to use it for longer than necessary.

If it’s time to give your website a spring cleaning and unsure where to start, call the WSI Smart Marketing experts today. Our team of digital marketing consultants can help you ensure your website stays safe, fast, and functional online. To learn more about our website and digital marketing services, contact us by calling (707) 843-3714.

How can Google Ads benefit your business?

man pointing at blue digital graphic of numbers

Google Ads (Pay-Per-Click or PPC advertising) is a powerful online advertising platform that allows businesses of all sizes to create targeted ads and reach customers quickly.

Unlike other forms of advertising, such as print or radio ads, Google Ads gives you a high degree of control over your budget and ad targeting for maximum return on investment.

By leveraging Google Ads, businesses can maximize their visibility to potential customers and drive more website traffic—ultimately resulting in increased sales.

WSI Smart Marketing is the leading Ppc agency in the San Francisco area. Our team of professionals provides Google Ad strategy and management for businesses looking to leverage the platform to build their bottom line. Here are some of the benefits Google Ads have for businesses.

The Benefits of Google Ads

Many businesses take advantage of the benefits of Google Ads to reach their target audiences and increase profits. Some of the most beneficial components of advertising with a Google Ads campaign is:

  1. Cost efficiency: Google Ads is a cost-efficient way to advertise online, as you are only charged when someone clicks on or watches your ad. You can also set daily budget limits so you can spend your money wisely.
  2. Targeted reach: With Google Ads, you can create highly targeted ads that will appear in front of the right people, giving you maximum visibility and engagement for your ads.
  3. Real-time reporting: Google Ads provides detailed reporting features that allow you to track the performance of your campaigns and adjust as needed to optimize results in real-time.

The Types of Google Ads

Businesses can use various types of Google Ads to reach their target audiences. These include search ads, display ads, video ads, shopping ads, and mobile app ads.

  • Search Ads – these ads appear at the top and bottom of Google search results when a user searches for a keyword related to your business or product.
  • Display Ads – these are banner ads that appear on websites across the web.
  • Video Ads – these ads run on YouTube and other popular video sites.

The Team Behind Google Ads Success

A Google Ads campaign is more complex than it may appear. That is why it is important to reach out to an expert when you are looking to begin Google Ads for your business.

An experienced Google Ads consultant will have in-depth knowledge of the platform and a comprehensive understanding of industry best practices to help you maximize your ad budget. They can create and adjust campaigns quickly and efficiently due to their expertise on the platform. With their guidance, businesses can identify areas for improvement and make necessary adjustments that bring immediate results.

If you are looking for a team of professionals to manage and execute a successful Google Ads campaign for your business near the San Francisco area, contact WSI Smart Marketing. To speak with one of our professionals, call (707) 843-3714.