While some reviews are fraudulent, the vast majority are not! In fact, many review platforms have a verification process that reduces the amount of fraudulent reviews. Most of the time, reviews are real people telling their real stories about their experiences with a business.
Online reviews are incredibly important, both for businesses and consumers. For businesses, reviews help impact their SEO, promote their services through happy customers, and serve as an opportunity to learn their strengths and weaknesses. For consumers, they provide a glimpse into how the business treats their customers and engages with them before, during, and after the transaction. Online reviews can serve as crucial tipping points during a consumer’s buying decision.