If you’re looking to keep an eye on how your website is performing, there’s a few key technologies that you should keep your eyes on.
1. SEMrush: This tool helps you track how your website is performing on your targeted keyword phrases, allows you to perform keyword research, and keeps an eye on how your competitors are doing.
2. Google Analytics: Analytics enables you to get real-time information of your website’s traffic. After all, how can you improve if you don’t know where you’re currently at? Analytics provides insights into your users, sessions, bounce rate, and more to help paint a picture of your website’s performance. Bonus: It’s free.
3. Call tracking: If you know how your traffic is looking on your site, why not figure out where the phone calls are coming from? With call tracking you can utilize multiple tracking numbers to determine origins of your visitors, finding where most of your leads are coming from and capitalizing on those areas to further your business’s growth.