What is pay-per-click?

Pay-per-click (PPC) is the usage of platforms like Google Ads to generate clicks and online leads to your site by having your ad shown to users searching for products or services like yours.

How do I know how much to spend on paid ads?

Many variables factor into the cost of a paid search campaign including competitiveness, cost-per-lead, cost-per-click, industry, and revenue generated by the product or service.